In February 2025, 787 Coffee CEO Brandon Peña and Hacienda Iluminada President Sam Sepulveda ventured to Dubai for the highly anticipated World of Coffee Dubai. As a gathering of the world's top coffee professionals, the event offered them an unparalleled opportunity to connect, explore new innovations, and strengthen relationships within the global coffee community. From engaging in cuppings and workshops to participating in exciting competitions, WoC Dubai provided a platform for 787 Coffee to continue its mission of delivering exceptional coffee experiences. With Dubai’s rising influence in the specialty coffee market, the event reaffirmed 787 Coffee’s commitment to shaping the future of coffee, from farm to cup, in Puerto Rico, New York, and El Paso.
