From Farm to Frame: How 787 Coffee Turned a Coffee Bag Into a Story Worth Telling
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At 787 Coffee, we believe coffee isn’t just a drink—it’s a journey. A journey that begins on our coffee farm in Maricao, Puerto Rico, and travels through the hands of passionate farmers, skilled roasters, and creative baristas, all the way to your cup. This year, we’re proud to share that this journey is being recognized at one of the most prestigious stages in the coffee world: SCA Expo 2025 in Houston.
Our 787 Coffee bags have been nominated for the Design in Coffee Awards, and for us, it’s more than just recognition. It’s a celebration of everything we stand for—resilience, creativity, community, and intention.
Why This Bag Matters
We didn’t rush to create a design that “just looks good.” We designed a coffee bag that feels like us. One that holds the weight of the last ten years—of growth, hardship, rebuilding, and joy. Every line and color tells a story. A real story.
The human on the left side of the bag represents you—our farmers, our baristas, and the loyal caffeinated humans who show up for us every single day.
The right side pays tribute to our Puerto Rican roots—to a land that’s seen us through hurricanes, shutdowns, and economic storms.
And the back? Our rally cry: “Let’s Do This!”—because this isn’t just about surviving the hard days. It’s about thriving through them, together.
This bag wasn’t just designed by a team—it was designed by our founder, Brandon Ivan Peña, who spent countless hours hand-illustrating every detail. He didn’t just create packaging—he created a visual diary of our brand's heart.
Designed with Purpose. Built with Love.
Since planting our first coffee trees in 2014, 787 Coffee has always been about more than beans. When we opened our first coffee shop in 2017, we were full of dreams. Then Hurricane Maria hit, and we lost that shop. But we came back. Stronger. In November 2018, we reopened with a new purpose—to serve not just great coffee, but to serve hope, connection, and creativity in every cup.
Today, we operate award-winning coffee shops in New York City, El Paso, and Puerto Rico, and we continue to roast and serve farm-to-cup coffee that’s full of purpose and flavor. Whether you’re sipping a Coquito Latte (yes, we invented it!) or brewing our subscription coffee beans at home, we want you to feel the love and story behind every sip.
Because Everything in Coffee Matters
Our 2025 coffee bag is proof that everything in coffee matters—from the way we farm to the way we package, present, and tell our story. We aren’t just in the business of coffee. We’re in the business of connecting humans through creativity, flavor, and purpose.
So, whether you're looking for:
The best coffee subscription to brew at home,
A latte that will blow your mind (try the Mazapán or our signature Coquito Latte),
Or simply the best coffee shop near you—
Look no further than 787 Coffee. We’re here to fuel your journey, your creativity, and your hustle.
Let’s Do This — Together
To our community, our baristas, our farmers, our designers, and our customers: thank you for helping us make this bag matter. If you're heading to the SCA Expo in Houston, stop by and see it for yourself. If you're not, come visit one of our shops or explore our coffee collection online.
And if you believe in coffee with a purpose, cast your energy our way—share this post, sip with intention, and help us bring this award home.
Explore. Sip. Repeat.
☕ Subscribe to the best coffee for home
🏆 Shop our award-nominated coffee bags
📍 Find the best coffee shop near you
The Specialty Coffee Association (SCA) hosts the annual Specialty Coffee Expo
A major event for the coffee industry, and the upcoming edition will be held in Houston from April 25th to 27th, 2025. This large-scale trade show brings together thousands of coffee professionals, featuring an extensive exhibition hall where over 600 companies showcase the latest in coffee beans, equipment, and services.
Attendees can explore innovations, attend educational lectures and hands-on workshops led by industry experts, and network with peers from around the world. A highlight of the Houston Expo will be the World Coffee Roasting Championship, where top roasters compete for the prestigious title.
Notably, 787 Coffee, a company representing Puerto Rican coffee, is listed as an exhibitor at the Specialty Coffee Expo 2025 and will be present at booth #901. Their participation provides an opportunity to showcase the unique flavors and quality of coffee from Puerto Rico to a global audience. The Expo also features special events like the Cupping Exchange for coffee tasting, the Roaster Village for independent roasters, and the Portrait Country (Peru in 2025) which highlights a specific coffee-producing region.
This final edition of the Specialty Coffee Expo, before its rebranding to World of Coffee in 2026, promises to be a significant gathering for the specialty coffee community.
Be a CAFFEINATED HUMAN
Discover your perfect roast today! Shop our online store for fresh farm-to-cup coffee or visit our coffee shops in Puerto Rico, New York, and Texas. Experience the freshness of 787 Coffee. We love to make YOU coffee.
The Specialty Coffee Association (SCA) is the heart of the coffee industry, bringing together farmers, roasters, and coffee enthusiasts from around the world. It’s a platform for innovation, education, and networking, where key players in the coffee world come together to shape the future of coffee. For 787 Coffee, attending the SCA allows us to showcase Puerto Rican coffee, connect with fellow coffee professionals, and highlight the quality of micro-lot coffees grown on our island. By bringing Puerto Rican farmers to the SCA, we are not just promoting our beans – we are championing the Puerto Rican coffee community on the global stage.
We’re passionate about supporting small farms and elevating Puerto Rican coffee, and the SCA is the perfect place to connect with like-minded coffee professionals who share that same mission. By attending, 787 Coffee aims to inspire, educate, and build a stronger connection between coffee lovers and the farms that grow the beans.
Stay Connected with 787 Coffee
For exclusive updates and coffee education, don’t miss out! Subscribe to the 787 Coffee YouTube channel to stay informed on all things coffee, from our journey at the SCA to behind-the-scenes looks at our farm-to-cup process. Join us and be part of the coffee revolution!